They largely influence the decisions of other people. Trendsetter is a person creating trends, influencing behaviours and purchase decisions of other people, by presenting content which then, by mouth-to-mouth transmission, spread quickly to even broader and broader audience.
Steve Jobs was a trendsetter in computers and mobile devices. His innovative, extremely creative approach to computers has completely changed not only the appearance, but also the functionality of these devices. His first smartphones have become a benchmark for innovation; it was a model followed by almost all phone designers.
At the beginning, his projects were used by enthusiasts - designers, creative people who are not afraid of novelties, such as employees in creative industry branches, e.g. advertising. Over time, smart phones with large display have became available for everyone.
Architects take over Steve Jobs' roles in interior design. But, is every architect a trendsetter? Obviously not. These architects who follow available innovations in interior design and encourage their clients to apply them, who reach for innovative design solutions become the trendsetters.
Today design matters! We want large spacious windows matching contemporary designer interior. Such innovative, previously unavailable solution in interior design is a FullGlass window by Artech with painted glass. Despite window joinery is not associated with trends creation, we and a team of European architects decided to change this.
Today windows can be an integral element of interior design. They have aesthetic functions, e.g. as a perfect element of additional lighting of rooms. The perfect example here are glass front door or glass sliding patio door which allow huge amount of light inside, while “opening” the interior.
Thanks to innovative windows, the interior can be perfectly adjusted to the individual requirements of the client or the architect's vision, by choosing a specific colour of the window pane finish or fine elements, such as handles.
Windows such as Artech FullGlass complement the projects of precursors in interior design because they are luxurious and create a new style in window joinery which has never been used before. Architects who use such innovative solutions in their projects are a perfect example of trendsetters in interior design.